The Internet is a menace to our environment, but it needn't be this way. That's why we're committed to making sure our corner of the web is as green as can be, through a comprehensive environmental strategy that both reduces our impact today, and invests in the future.
Our global operations are powered entirely by renewable energy. Our UK datacentre uses 100% green sourced power as specified by E.ON and as regulated by Ofgem.
Our datacentre is built from the ground up to be efficient, with a PuE rating of between 1.2 and 1.3 and environmental management policy externally assessed to ISO 14001 standards.
Our environmental policies aim to reduce waste, encourage recycling and avoid all unnecessary travel. Although we have offices where we like to get together, remote working is a part of who we are and is always encouraged for a healthy work-life balance.
In 2020 we began investing in responsible carbon offsetting and tree reforestation projects. So far we have planted 21,545 trees and offset 232.68 tons of carbon dioxide. We are committed to remaining carbon negative and to also "pay back" more carbon than we have consumed since we were founded.
As ephemeral as it all seems, it's easy to forget the real-world mechanics that go into keeping the Internet running. A web site is housed on a server in a datacentre - a building packed top to bottom with servers which power the web pages, videos, online applications and downloadable files that make the modern online experience possible. All these servers require electricity to keep them powered up, and then almost as much again to keep them cool. To generate much of that electricity, fossil fuels like coal and gas are usually being burned. The internet is a filthy, carbon-emitting monster.
In the UK, our datacentre runs on 100% green-sourced power as specified by E.ON (the Supplier) and as regulated by Ofgem. E.ON are one of the leading renewable generators in the UK with over 20 on-shore and off-shore wind farms, including the London Array, the world's largest off-shore wind farm with a capacity of 630MW.
We are also partner member of The Green Web Foundation, a not-for-profit organisation who are on a mission to speed up the transition towards a completely green Internet. You can verify whether your site is running on renewable energy on their website.
Our business is also powered by humans. Lovely humans. Humans who work tirelessly to ensure our renewably powered servers keep humming, and our customers' questions are answered in record time. But these humans each have their own carbon footprint. That's why we are committed to having a climate positive workforce, which means that for every member of our team, every month we plant 12 trees and offset 1.2T of CO2.
We also consume carbon in other ways, through the equipment we purchase, and the supply chains we use. That's why we are also committed to off-setting substantially more carbon than we consume, as well as planting more than 1,000 trees every single month. We are also committing to "pay back" our historic carbon consumption since we were founded, and by the end of 2025 we are committed to offsetting over 5,000 tons of CO2 so we may become truly carbon negative.
Being environmentally conscious is at the heart of everything we do. Along with a super-efficient, green powered datacenter, as a company we also:
Use energy efficient servers with high-efficiency power-supplies and smart sensors to control fans so that they only provide cooling when required.
Cycle out older server hardware to newer more efficient technology as it becomes available